Dry

DRY SKIN produces less oil. Skin needs that natural grease to create a strong, protective top layer. Skin's natural oils help keep skin smooth, and are needed to keep water in. With less oil, dry skin has a hard time staying hydrated. Dehydrated skin doesn’t work its best. Dead skin cells hang around longer than they should, creating flakey areas. Skin is more brittle than bouncy, so invisible cracks can happen that let irritating pollution, dirt, chemicals or bacteria in. Skin can get inflamed and red trying to fight off the intruders, so its common to have skin that's both dry and sensitive.  What to do? Help skin stay moisturized, and skin starts working better.

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The Essentials

Three basics are the backbone of any daily routine.

01. Cleanse
02. Moisturize
03. Sunscreen

 

01. Cleanse


Keep it gentle. Milks, creams, balms and oil cleansers are great choices for dry skin because they bring some extra moisture to the party – always welcome since water alone can feel drying for already dry skin. With very dry skin, you can skip the big water rinse if it feels better to you. Instead  you can wipe off your cleanser off with a soft, damp cloth or cotton pad. Avoid harsh soaps and sulfates, which are drying.  Also avoid hot water, long showers.

 

 Purifying Cleansing Cream • $36   Cream Cleanser  Best for most. Light cream works wonders for dry skin.

Purifying Cleansing Cream • $36

Cream Cleanser
Best for most. Light cream works wonders for dry skin.

 Rinsable Cleansing Balm • $70   Cleansing Balm  Moisture-rich balm melts off makeup and sunscreen, rinses easily.

Rinsable Cleansing Balm • $70

Cleansing Balm
Moisture-rich balm melts off makeup and sunscreen, rinses easily.

 Revele Emulsifying Oil Cleanser • $75   Emulsifying Oil  Oil-to-milk cleanser easily takes off makeup and sunscreen. Favorite 1st step for double cleanse lovers.

Revele Emulsifying Oil Cleanser • $75

Emulsifying Oil
Oil-to-milk cleanser easily takes off makeup and sunscreen. Favorite 1st step for double cleanse lovers.

 
 

02. Moisturize


Morning and night. Heavier at night. Slather it on – and get it done fast, while skin is still damp. Lotion or cream right after washing traps moisture in. Ingredients like shea butter, cocoa butter and beeswax do a good job keeping water in. Hyaluronic acid and glycerin great for drawing more water into the skin. Plant oils high in linoleic acid  (sunflower, safflower, sea buckthorn, rosehip) give skin important nutrients it can use to build more of its own natural moisture.

 

 Essential Bio-Technological Moisturizer • $62   Silky Cream  Glossy feel, great glide. Potent moisturizer that wears well under makeup. Night cream version also.

Essential Bio-Technological Moisturizer • $62

Silky Cream
Glossy feel, great glide. Potent moisturizer that wears well under makeup. Night cream version also.

 Calming Moisture • $50   Fluffy Lotion, Waxy Feel  Shea butter based so seals in moisture well. Layer over a face oil. Night cream version also.

Calming Moisture • $50

Fluffy Lotion, Waxy Feel
Shea butter based so seals in moisture well. Layer over a face oil. Night cream version also.

 Organic Day Creme • $72   Fluffy Lotion, Waxy Feel  Shea butter based so seals in moisture well. Use as top layer with  face oil . Night cream version also.

Organic Day Creme • $72

Fluffy Lotion, Waxy Feel
Shea butter based so seals in moisture well. Use as top layer with face oil. Night cream version also.

 The Putty- $38   Cocoa Butter Rich Cream  Spreads easily, absorbs quickly, satisfying feel, lasting protection.

The Putty- $38

Cocoa Butter Rich Cream
Spreads easily, absorbs quickly, satisfying feel, lasting protection.

 

03. Sunscreen


Get the zinc oxide. Hugely decrease cancer risk, and prevent damage that shows up as wrinkles later on. Use it every morning, even if its cloudy or you'll mostly be inside. 

 5-in-1 Moisturizing Sunscreen - $45   Tinted BB Cream  Broad-spectrum UVA/UVB protection. SPF30.

5-in-1 Moisturizing Sunscreen - $45

Tinted BB Cream
Broad-spectrum UVA/UVB protection. SPF30.

 Moisturizing Sunscreen and Primer - $45   Primer-Like Finish  Broad-spectrum UVA/UVB protection. SPF30.

Moisturizing Sunscreen and Primer - $45

Primer-Like Finish
Broad-spectrum UVA/UVB protection. SPF30.

 
 
 
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Your Best Extras

Dry skin can benefit from nutrients that spur oil production, strengthen skin's barrier layer and anti-inflammatories that help keep irritation at bay.

 

Boost Moisture


B5 (panthenol) boosts skin hydration and helps skin function better. Linoleic acid helps skin produce more of its own natural moisturizing elements (the stuff we need to make a strong skin barrier). Alpha-hydroxy acids also help increase moisture in dry skin.  

 Ultra Revitalising Elixir • $55   Hydrating spritz  Toner with B5 hydrates, calms and strengthens skin. 

Ultra Revitalising Elixir • $55

Hydrating spritz
Toner with B5 hydrates, calms and strengthens skin. 

 Brightening Tonic • $28   Hydrating Toner   Lactic acid improves moisture, anti-inflammatories soothe. 

Brightening Tonic • $28

Hydrating Toner
Lactic acid improves moisture, anti-inflammatories soothe. 

 Naked Oil • $36   Facial Oil  Rosehip oil blend nourishes skin. Linoleic acid and antioxidant rich. Essential oil free, preservative free.

Naked Oil • $36

Facial Oil
Rosehip oil blend nourishes skin. Linoleic acid and antioxidant rich. Essential oil free, preservative free.

 London Mask • $92   For super stressed skin  Soothing mask with B5 calms and moisturizes. Luxe choice for skin with irritation, dryness and/or breakouts.

London Mask • $92

For super stressed skin
Soothing mask with B5 calms and moisturizes. Luxe choice for skin with irritation, dryness and/or breakouts.

 

Reduce Irritation


Because dry skin is more brittle, micro-cracks can happen that let irritants like dirt, pollution and bacteria into your skin. Fighting them off can cause skin inflammation, irritation and redness. Oat, chamomile, comfrey – and the actives derived from them – beta-glucan, bisabolol, and allantoin are a few of the better known anti-inflammatories and work to bring down inflammation and redness.

 Calming Moisture - $50   All-over irritation   Best moisturizer all-over dry, inflamed skin. Essential oil free, fragrance free.

Calming Moisture - $50

All-over irritation
Best moisturizer all-over dry, inflamed skin. Essential oil free, fragrance free.

 London Mask • $92   For super stressed skin  Soothing, moisturizing mask with allantoin. Luxe choice for skin with irritation, dryness and/or breakouts.

London Mask • $92

For super stressed skin
Soothing, moisturizing mask with allantoin. Luxe choice for skin with irritation, dryness and/or breakouts.

 Restorative skin balm • $15   Spot treatment  Petroleum-free cure-all for abrasions, mystery itches, chapped lips. Like vasaline, only better!

Restorative skin balm • $15

Spot treatment
Petroleum-free cure-all for abrasions, mystery itches, chapped lips. Like vasaline, only better!

 Rescue + Relief Spray • $15   Irritating situations  Soothing mini-mist for aggravated skin (sunburns, heat rash, itchy days, razor burn).

Rescue + Relief Spray • $15

Irritating situations
Soothing mini-mist for aggravated skin (sunburns, heat rash, itchy days, razor burn).

 
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Post 20's

After our 20s, skin starts to change in a few ways:
- The cycle of new skin cells coming to the surface slows, and older dead skin cells hang on longer (creating dullness)
- Skin gets drier
- Skin makes less collagen, an important skin building block that gives skin structure and support

What your skin needs now is exfoliation, hydration and all the collagen it can get. What your skin needs now is exfoliation, hydration and all the collagen it can get.

 

Exfoliate


Alpha-hydroxy acids are our favorite exfoliators for dry skin (as long as they don't cause you irritation) because they do 3 important jobs for you: 1) Remove dead skin cells that build up and make skin flakey 2) Help skin do a better job creating its own moisture, 3) Spur collagen creation. More natural moisture equals a stronger outer layer, which gives you better protection against environmental skin stressors, and superior ability to keep water in. Jojoba beads are a great, gentle way to take away dead skin cell buildup if acids are irritating.

 Fresh A Peel • $85   Best for most  This 10% lactic acid is our favorite exfoliator for post-20s dry skin because it helps with so many things (hydration, fine lines, uneven skin tone, dullness, texture).

Fresh A Peel • $85

Best for most
This 10% lactic acid is our favorite exfoliator for post-20s dry skin because it helps with so many things (hydration, fine lines, uneven skin tone, dullness, texture).

 Retexturizing Night Cream • $74   Night cream + AHA  Two in one. If you want to use an AHA every day, having it in your night cream is time and cost effective. 

Retexturizing Night Cream • $74

Night cream + AHA
Two in one. If you want to use an AHA every day, having it in your night cream is time and cost effective. 

 Gentle Facial Exfoliant • $39   Gentle, sensitive-skin friendly  Jojoba wax spheres take away surface buildup. Smooths rough areas.

Gentle Facial Exfoliant • $39

Gentle, sensitive-skin friendly
Jojoba wax spheres take away surface buildup. Smooths rough areas.

 
 

Hydrate


For increased hydration, hyaluronic acid and glycerin are good to layer with your oils and creams – bringing more water into the skin can plump and soften the look of fine lines. Think about adding a night cream to your line up if you aren't using one already (this will help keep more moisture in your skin).

 Ideal Moisture Level Serum - $68   Hydrating serum  Hyaluronic acid serum with B5 hydrates and builds moisture from within. Softens look of fine lines. 

Ideal Moisture Level Serum - $68

Hydrating serum
Hyaluronic acid serum with B5 hydrates and builds moisture from within. Softens look of fine lines. 

 Rose Mist • $27   Hydrating mist  Refreshing rose mist with glycerin hydrates and boosts mood. Great for plane trave or desk drawer.

Rose Mist • $27

Hydrating mist
Refreshing rose mist with glycerin hydrates and boosts mood. Great for plane trave or desk drawer.

 Nutritive Repair Emulsion • $72   Silky Cream  Potent moisturizer that feels glossy, not greasy. 

Nutritive Repair Emulsion • $72

Silky Cream
Potent moisturizer that feels glossy, not greasy. 

 Organic Night Creme • $72   Fluffy Lotion, Waxy Feel  Shea butter based so seals in moisture well. Use as top layer with  face oil . 

Organic Night Creme • $72

Fluffy Lotion, Waxy Feel
Shea butter based so seals in moisture well. Use as top layer with face oil

 

Collagen


Retinol (coming soon!), alpha-hydroxy acids and antioxidants are top collagen helpers for the 30+ crowd. Antioxidants complement sunscreen to help stop UV light and pollution from destroying the finite supply of collagen you've got. 

 Superfood Serum • $55   Antioxidant serum  Antioxidant rich serum absorbs easily. Light nutrient-rich add-on.

Superfood Serum • $55

Antioxidant serum
Antioxidant rich serum absorbs easily. Light nutrient-rich add-on.

 Facial Oil • $50   Antioxidant rich face oil  Beta-carotene rich facial oil is a favorite eye treatment, spot treatment or nutrient booster.

Facial Oil • $50

Antioxidant rich face oil
Beta-carotene rich facial oil is a favorite eye treatment, spot treatment or nutrient booster.

 Fresh A Peel • $55   AHA exfoliator  Alpha-hydroxy gel is a multi-tasker for spurring  collagen, improving hydration, and brightening and smoothing skin.

Fresh A Peel • $55

AHA exfoliator
Alpha-hydroxy gel is a multi-tasker for spurring  collagen, improving hydration, and brightening and smoothing skin.

 Retexturizing Night Cream • $74   Night cream + AHA  Two in one. If you want to use an AHA every day, having it in your night cream is time and cost effective. 

Retexturizing Night Cream • $74

Night cream + AHA
Two in one. If you want to use an AHA every day, having it in your night cream is time and cost effective. 

 
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