Why Non-Toxic

You can buy cigarettes, but that doesn’t mean they’re safe. Same goes for a lot of skin care products out there.
— Kim Nguyen, Founder

We want the products we slather all over our faces and bodies to be healthy, not harmful or suspect. We avoid the most concerning ingredients that have been flagged as potentially unsafe by the scientific and medical community. Our blacklist: formaldehyde-releasers, chemicals made using ethylene oxide, petroleum and mineral oil, parabens, phthalates and synthetic fragrance, chemical sunscreens, and preservatives methylisothiazolinone and benzalkonium chloride.


Cancer sucks. And other stuff.

Some chemicals officially classified as known carcinogens, just like cigarette smoke, are common in personal care products. Other often-used chemicals disrupt our hormone systems, and are linked to cancer, infertility, birth defects, diabetes are more. We help you dodge the bad stuff.



We ♥︎ our babies

“The threat is particularly great when unborn children are exposed.” 

— Tracey Woodruff, PhD, UCSF @NYT